37.15 Final comments

Finally, excellent advice, with a humorous slant, appears on the offical plain language website of the US government, including these gems:

• Avoid Alliteration. Always.
• Prepositions are not words to end sentences with.
• Avoid cliches like the plague. (They’re old hat.)
• Eschew ampersands & abbreviations, etc.
• Contractions aren’t necessary.
• One should never generalize.
• Be more or less specific.
• Exaggeration is a billion times worse than understatement.
• Don’t repeat yourself, or say again what you have said before.
• Don’t use commas, that, are not, necessary.
• Never use a big word when a diminutive alternative would suffice.
• Use youre spell chekker to avoid mispeling and to catch typograhpical errers.
• Use the apostrophe in it’s proper place and omit it when its not needed.
• If you reread your work, you can find on rereading a great deal of repetition can be avoided by rereading and editing.